Giuseppe “Beppe” Rinaldi, also known as Citrico for his acid wit and wry sense of humor, was a true wine making legend in the Langhe region of Piemonte. Beppe was famous for his Barolo, always made in the most traditional of methods. Even during the 1980’s and 90’s when many producers were using smaller barrels to increase the amount of oak influence on the wines to make them more immediate, Beppe stood his ground. “Barolo must be an austere, powerful wine, without fruit,” he famously said. Those were lean times for Beppe, who along with Giuseppe Mascarello, Bartolo Mascarello and Teobaldo Cappellano never wavered in their style of producing authentic, traditional Barolo. Only now, after many of the wines made in the so-called “modern” style of the time have turned out to be less than great, has the wisdom of the “traditional” style become clear. Many of those producers (most really) have shifted away from the modern style, noting Beppe as an influence. But Beppe was more than a winemaker to many; he was a voice of reason, an intellect and a cultural barometer. He was faithful to his long time importer even when he had the option to move to a larger, more powerful company. He had faith in his vines, the land in which he produced wine, the culture he grew up in and the fact that eventually, people would come around to his style. And if they never did, it did not matter to Beppe, as his convictions were as powerful as his wines.